What Determines the Cost of 3D Visualizations

3D visualizations are essential tools in modern architecture and real estate marketing. But how are the costs for these services determined? What factors influence the price? In this post, we’ll walk you through the key factors that shape the cost of professional 3D visualization, and explain our pricing model at Oblik3D.

1. Project Complexity and Detail Level

The primary factor influencing the cost of a 3D visualization is the complexity of the project. Simple representations, such as those used for smaller apartments or single rooms, are naturally less expensive than complex visualizations for large-scale projects or detailed exterior views. The cost increases with the number of elements that must be incorporated into the model, such as detailed surfaces, realistic lighting, and surrounding landscapes.

Projects requiring photorealism or custom animations are especially complex, requiring additional time and expertise, which is reflected in the overall cost. For more insights, check out our project page to see how we handle various complexity levels.

2. Type of Visualization: Interior vs. Exterior

Our pricing structure for interior and exterior visualizations at Oblik3D is based on the size or object and the number of required views. For interior visualizations, the price of the first view (full price category) depends on the scale and style of the space, with small, medium, and luxury spaces having different rates. Additional views, such as side or opposite views, are calculated as a percentage of the full price: 50% for a side view and 75% for an opposite view.

Exterior visualizations follow a similar structure, with two quality categories: standard and premium. Premium quality involves more detailed work and is priced higher. The full price applies to the first view, and from the third view onward, the price is reduced to 85% of the full price.

For more information, visit our pricing page to explore our rates and discounts.

3. Animations and Additional Services

Animations are especially popular for showcasing building features or interior functionality. Our animation pricing is calculated per second and depends on the desired length and resolution (720p, 1080p, 4K). The longer the animation and the higher the resolution, the higher the price.

In addition to animations, we offer the following services:

• 360° Virtual Tours: Provide an immersive experience where viewers can explore a property from all angles.
• Cinemagraphs: Highlight key scenes with subtle, repeated animation for impactful storytelling.
• Aerial Drone 3D Views: Ideal for large properties, showcasing the building and its surroundings.
• Commercial Space Visualizations: Tailored for marketing commercial properties, these visualizations have specific requirements.

For more details on these services, check out our services page.

4. Quality of Visualizations

The quality of a visualization significantly impacts its price. Photorealistic renderings, which feature highly detailed surfaces, lighting, shadows, and textures, require more time and technical resources, thus costing more. For high-end projects with a focus on premium quality, photorealistic visualizations are often the best choice.

We offer clients various quality levels to match their project requirements. Visit our portfolio for examples of our work and inspiration.

5. Timeline and Revisions

Tighter project deadlines require more effort to meet the desired completion date. These "rush jobs" may involve additional labor or extended work hours, which can increase the overall cost.

Our pricing includes three free revisions to ensure you are satisfied with the result. Should further adjustments be necessary, we offer additional revisions at a cost, depending on the complexity of the changes. Substantial revisions, particularly those requiring a redesign of the original plan, may increase the total cost.

6. Oblik3D Pricing Model and Discounts

Our pricing model is designed to offer flexibility and transparency. Clients placing bulk orders can take advantage of our discount offers. For instance, when ordering eight or more renderings, we offer a 10% discount. If you order eight or more renderings along with a virtual tour, animation, or fly-through, the discount increases to 15%.

These discounts apply to both interior and exterior views, as well as to additional services like 360° Virtual Tours, animations, and cinemagraphs. Prices for animations vary based on length (price per second) and resolution (720p, 1080p, or 4K).

Get a Quote

At Oblik3D, we offer a wide range of services to meet your needs. Discover more about our work on our project page or explore the options on our services page.

Want to learn more about our pricing and services? Visit our pricing page or request our price catalog. We look forward to working with you!